With its initial transmission in 1992, Heartland FM (97.5MHz) was Britain’s first independent community radio service and, to this day, is still staffed almost exclusively by volunteers. Named after the area it serves, which is home to the geographical centre of mainland Scotland, the station is based in Pitlochry and serves as a valuable community resource, offering many new opportunities to people who live in the area.
Heartland FM provides a full and varied schedule of lively entertainment, educational and general information programmes. With regular news, weather and traffic bulletins, listeners can keep up to the minute with what’s going on in the area.
Early in 2011 Heartland FM joined forces with Perth FM (106.6 MHz) and this move has served not only to widen the range of programming available to rural Perthshire listeners, but also to raise the profile of Highland Perthshire in Perth and its hinterland. Since then, the station has increased its output to nearly round the clock programming, with more than 10 hours daily being live, and a much wider reach through live web-streaming. As a result of the progress that has been made, the station was awarded “Highly Commended” in the Perthshire Chamber of Commerce Business Star Awards in late 2011
Heartland FM has now entered a new era of broadcasting, and since early in 2012 has been working closely with PerthshireOnline TV, sharing programme output such as “Spotlight”, an hour long slot featuring interviews focussing on Perth and its surrounding area. In addition to this, the station is also broadcasting some of its more popular programmes, via Bridge FM, to hospitals in Dundee and Monifieth.
For more information on the station, or to inquire about volunteering for broadcasting opportunities, visit the Heartland FM website: www.heartlandfm.co.uk